The winter months are fast approaching and ARAN campaigners are kicking into action this week to stage a live re-enactment of an infamous anti-fur commercial that was produced in Dublin many years ago for PETA. In the commercial, a woman is 'attacked' and 'beaten' by a man stealing her fur coat, the message? “What If You Were Killed for Your Coat?”. Here is ARAN's action on the day, click here.

In Cork today, our live re-enactment was highlighted by a full page article in the Irish Daily Mirror newspaper talking about the commercial and ARAN's anti-fur campaign, along with our push to enact modern animal protection laws and an Irish ban on fur factory farms in the upcoming Animal Health & Welfare Bill. Shortly after 12 noon a team of four campaigners gathered on Patrick Street in Cork City to stage the enactment with our activist posing with a real fur coat that had been donated by a lady with a change of heart. Shortly after the event that grabbed the attention of passersby on the street, the activist posed 'dead' whilst others held signs reading, 'Imagine Being Killed for Your Coat', 'Fur is Murder'. Shorty after, RTE Radio, Dublin's Spin, 4FM & Dublin's 98FM had shows playing on separate stations at the same time with 4FM talking for over one hour about ARAN's campaigns, ARAN's Rita-Marie Lawlor done a fantastic job on Dublin's 98FM and others were also covering the event giving us another unique opportunity to talk about our anti-fur campaign and our work to encourage a kinder, more compassionate society. The Irish Examiner ran a great article in their printed paper and online. The response was extremely encouraging, but more importantly, ARAN wants consumers to know that on Irish fur farms tens of thousands of animals are caged up only to be killed where their skins are shipped to various parts of Europe and around the world. Today you can still get a killer look without actually by choosing to not to wear real fur and speaking out against the violent fur trade.

The huge response that followed this action brought attention to the plight of many millions of animals slaughtered needlessly for their skins, our campaign event also highlighted the need for an inclusion of a ban on fur factory farms in Ireland into the new Animal Health & Welfare Bill. To find out more about fur farming in Ireland and to do something, please get in touch with ARAN today.